The Phanincword influencer wasn't added to some dictionaries until 2019, and yet today, one in four Gen Zers say they plan to become social media influencers. You could call it a flash in the pan, like every generation comes up with its own dream job that seems too good to be true. But there's no denying that a whole industry has cropped up around social media influencing. There are influencer agents and training courses, conferences and networking events. Today on the show, the appeal of influencing as a career. How did a generation get the idea that they could make money filming themselves?

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